In the history of MINI Europe several regions have exchanged knowledge regarding female entrepreneurship. In some regions it is considered an opportunity and in other regions it is found to be equal to male entrepreneurship. Nevertheless women in the MINI Europe regions think of it as an important matter. In this regard a small delegation, […]
In the history of MINI Europe several regions have exchanged knowledge regarding female entrepreneurship. In some regions it is considered an opportunity and in other regions it is found to be equal to male entrepreneurship.
Nevertheless women in the MINI Europe regions think of it as an important matter. In this regard a small delegation, consisting of a representative of the Flevoland entrepreneurial rural women and the Flevoland Regional Content Manager, visited the Mid Sweden region to get an impression of rural women in business.
Flevoland has a very big rural area. The farmers wives in this area are very well organized and have an entrepreneurial mindset, want to give the rural economy a boost by working together and make arrangements for tourists to visit the area but there is a lack of experience.
In Jämtland, Sweden the rural women have been doing this for quite a while and have experience in starting up arrangements to promote the rural area. During the exchange several rural business women were visited; the first visit was at a sheep farm, with over 200 sheep, located in an remote area near a big lake and hills. Tall green trees, a red house and a blue sky complete the idyllic landscape and in the middle of the farm there is a big tipi for meetings and meals. The sheep meat is being sold to restaurants and supermarkets and the wool sold to guests.
The second visit was to a clothing shop in the middle of nowhere but very vivid. Clients from all over Sweden go to this shop and busses of with clients from Norway come by almost daily. The last one was a bookstore and a radio channel.
The delegation was very pleased with all the information gained and were extremely enthusiastic about the diversity and rather unusual enterprises the Swedish women started in the rural areas. Both parties agreed to work together and will try to develop arrangements together in the (near) future.
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